Nokia’s new mobile chief, Rick Simonson, on his predictions for mobile growth (via mocoNews):
I can even make a prediction for 2010: In Latin America, we will grow faster than (RIM). By 2011, our efforts will start producing results, as we will be at par with Apple and RIM in smartphones. Not only we draw level with them, we will also win the war because, in addition to email, we will be adding content, chat, music, entertainment and several other features, which will soon become very critical for success of any company in this space.
There’s 2 reasons I think this quote is awesome.
One, the fact that one of the global leaders in mobile phones is predicting when it will be ‘on par’ with an entrant (Apple) who’s only been in the game a little over 2 years.
And two, they’re making predictions, which is always dangerous – especially in an area like consumer electronics and entertainment. All the points Simonson notes – content, chat, music and entertainment – Apple is leading the way with thanks to iTunes, the iPod Touch and the iPhone. As Om Malik has pointed out, it’s the iPod Touch, running the iPhone OS, that is Apple’s “ace up it’s sleeve“. Nokia has no such ace. Maybe they’ll get one?
It took them 2 years to launch the Ovi Store and that didn’t fair too well.
It’s certainly possible for Nokia to take over Apple’s incumbency in mobile music and entertainment, I just don’t think they can do it.