From Electronista:

Microsoft on Thursday said it might cut the price of its Zune Pass subscription service. Senior product lead Terry Farrell wouldn’t say how certain this was or how much it might drop, but recognized that the Zune’s $15 monthly, unlimited downloads weren’t necessarily competing well. Music is a “challenging business,” he told BusinessWeek in a chat.

Because nothing is better than a shitty service, than a shitty, cheap service.