Infoworld on Windows Phone 7:

But that was just the lipstick. Now, in Microsoft’s in-depth demo this week at the Mobile Beat conference, there’s no mistaking the big pig behind the gloss. Seeing the UI in action across several tasks, not just in a highly controlled presentation, shows how awkward and unsophisticated it is — I had the same feeling you get when you got a movie based on a great trailer, only to discover that all the good stuff was in the trailer and the rest of the movie was a mess. A pig, in fact.

Sure, we won’t know the truth until full reviews start rolling in, but awkward UI? Unsophisticated design? It sounds like the Microsoft I know and love.