Great post last month by Marco Arment (creator of my favorite app, Instapaper) on why developers don’t rush to new platforms.

We’re making iPhone software primarily for three reasons:
Dogfooding: We use iPhones ourselves.
Installed base: A ton of other people already have iPhones.
Profitability: There’s potentially a lot of money in iPhone apps.

I agree 100% with everything he says in the post, but can we use another phrase besides dogfooding?