NYTimes: Designers Make Data Much Easier to Digest
In an uncharted world of boundless data, information designers are our new navigators.
In a Stamen graphic of Twitter traffic during an MTV awards show, the number of tweets about celebrities was reflected in the size of their photos. They are computer scientists, statisticians, graphic designers, producers and cartographers who map entire oceans of data and turn them into innovative visual displays, like rich graphs and charts, that help both companies and consumers cut through the clutter. These gurus of visual analytics are making interactive data synonymous with attractive data.
Visual analytics play off the idea that the brain is more attracted to and able to process dynamic images than long lists of numbers. But the goal of information visualization is not simply to represent millions of bits of data as illustrations. It is to prompt visceral comprehension, moments of insight that make viewers want to learn more.
Bingo. It’s great to see what we designers do get recognized by the mainstream press.