This is a GOOD TRADE

A big congratulations to my team at Roundarch and the team at Bloomberg Sports on the new Trade Analyzer 2011 app for iPad – especially my design colleague Silvia Brown for the beautiful work she did on the interface design.
With that said, what makes this application great isn’t just the great interface design but all the technology and databases and algorithms working behind the scenes. It’s the transitions between screens, the reaction of buttons to your touch. It’s about all the data getting pulled from MLB for the player cards.
Details, details, details.
As Steve Jobs has said, design isn’t just about how it looks, it’s about how it works.
Bloomberg_Trade_Analyzer_2011_a.jpg
Bloomberg_Trade_Analyzer_2011_b.jpg
Bloomberg_Trade_Analyzer_2011_c.jpg

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