Reverse In Motion

David Pogue imagines a world where car companies operated like tech companies:

Here at the annual Consumer Electronic Automotive Show, the largest trade show in the world, the carheads have again made their annual pilgrimage to see what new breakthrough vehicles will be finding their way into American garages in the new year.

Axxle, the Cupertino, Calif., automaker, is again notable by its absence. But even though its perfectionist founder, Steve Hubs, recently died, the company’s impact was everywhere at the show.

When Axxle announced its sleek, simple-to-drive iCar last year, automotive blogs like Gizmoto and Engearjet savaged it for its lack of a windshield, doors, roof and body. “Only the fanboys would want to drive a flat glass surfboard,” went a typical remark.

Well done.

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