April Fools!!!
Actually no, they really do.
Behind their design platform is a design philosophy.
Do tell, Samsung. You’ve piqued my interest:

Samsung strives to create a better future with our users. Thogether, we can contribute to society by creating sustainable values and bring joy and meaning to our lives. This is the design to which Samsung aspires.
Where’s the part of their design philosophy involving 132-page documents detailing how to copy the iPhone, pixel-by-pixel?
Or that new Gear smart watch with the horrendous software, how is that bringing joy to peoples’ lives?
Don’t take my word for it, just look for yourself.