Adjust uses the term “zombie app” to describe an app that doesn’t get measurable attention to regularly receive rankings in the top lists on the App Store. In June, 953,387 apps out of the 1,197,087 available ones (or 80%) were zombie apps, up from 75% in December 2013 and 70% in June 2013.
These percentages may seem high, but the low number of downloads is driven by the fact that app discovery is still a major issue for developers. With 60,000 apps added to the App Store every month, it’s becoming increasingly more difficult for apps to stand out. With 60,000 apps added to the App Store every month, it’s becoming increasingly more difficult for apps to stand out. According to Adjust, only one-fifth of apps were sufficiently visible in June.
—Samantha Murphy Kelly, Report: Nearly 80% of Apps in Apple’s App Store Are Basically Lifeless
George Carlin said, “Kids are like any other group of people: a few winners…a whole lot of losers.”
Same goes for apps.
*The 80/20 Rule aka the Pareto Principle