Dan Akerson, who ran General Motors for less than three and a half years, issued a stern warning to Apple this week against making a car. In an interview with Bloomberg, he noted that making cars was hard. “A lot of people who don’t ever operate in it don’t understand and have a tendency to underestimate,” said Akerson, who has held no other executive positions in the automotive industry. “They’d better think carefully if they want to get into the hard-core manufacturing,” he said of Apple. “We take steel, raw steel, and turn it into car. They have no idea what they’re getting into if they get into that.”
This sounds very similar to what former Palm CEO Ed Colligan said about Apple’s entry into the phone market in 2006:
We’ve learned and struggled for a few years here figuring out how to make a decent phone,” he said. “PC guys are not going to just figure this out. They’re not going to just walk in.’
Is Apple going make it’s own car? Are they going to buy Tesla?
I don’t know.
I just know I’d love to be a fly on the wall in Apple’s labs because they’re working on some awesome stuff. Guaranteed.