Now, Google is set to launch perhaps its most critical commerce-related experiment ever: “Buy” buttons on mobile ads, according to multiple sources, which will turn Google into a cross between a search engine and Amazon. (The Wall Street Journal first reported the move.) It’s the latest attempt by Google to remake its search business for a world increasingly spent on mobile devices and dominated by apps like Facebook, Twitter, Instagram and Amazon — none of which Google owns.
—Jason Del Rey, Re/code
The always-hungry Google tries to consume more of the Internet.