The Wright Brothers decided to solve the hardest problem of flight first.
It’s so tempting to work on the fun, the urgent or even the controversial parts of a problem.
There are really good reasons to do the hard part first, though. In addition to not wasting time in meetings about logos, you’ll end up getting the rest of your design right if you do the easy parts last.
This is great advice for planning Kickstarter projects and avoiding the potential pitfalls associated with them.