This is awesome.

The Blackbird is, “the first fully adjustable car rig that creates photoreal CG cars.”

From what I can decipher from the video, not only does the Blackbird adjust it’s size to match the car it’s mimicking, but it also captures the environment around it with the 360-degree cameras mounted on top, so when it comes time to render the vehicle on screen, it’s indistinguishable from the real thing.

They’re positioning this as a breakthrough for the ad industry, but I see this being used in many more industries—gaming to name the most obvious. I wonder how the Blackbird compares to the technology Sony Interactive uses for game franchises like Gran Turismo?

Nerdy detail: When you click on the link above, note the ® register mark at the end of the URL. The Mill clearly sweats the details.