One of the key signature features of Samsung’s Galaxy S8, its Bixby voice assistant, won’t work out of the box, when the device goes on sale later this month. Other parts of Bixby, including its visual search and reminder abilities, will ship at launch, a Samsung representative told Axios in a statement.
What I want to know is if Samsung is truly invested in Bixby for the long-term?
Siri was very beta and had many problems when it first launched. Today it has much fewer, although it has a ways to go. Apple’s great at having the balls to ship 1.0 versions of products and then iterate year after year. Remember when everyone was bitching about the shitty colors, icons, and hard-to-read Helvetica Light in iOS 7? If you compare iOS 7 to iOS 10 you can see a lot has changed in four years.
Even if Samsung does decide to stick with Bixby, they have yet to prove they can ship top-quality software experiences on par with iOS and Android.
If Samsung is dreaming of overcoming Apple, they have some work ahead of them.