Microsoft’s Corporate Vice President for Windows, Joe Belfiore, has today clarified the company’s stance with Windows 10 Mobile and what it’s currently doing in the mobile space. In a series of tweets on Twitter, Belfiore states that as an individual end-user, he has switched to Android, and that Windows 10 Mobile is no longer a focus for Microsoft.
Belfiore confirms what we have been reporting in the past; that from here on out, Microsoft will continue to service Windows 10 Mobile with bug fixes and security patches, mainly for the enterprise market who adopted Windows 10 Mobile for work. Microsoft is not planning to bring any new consumer-facing features to Windows 10 Mobile, nor is it planning to release any new hardware.
I’ve been saying Microsoft is a day late and a dollar short with Windows Phone since they came late to the party 7 years ago. Back in 2011 I explained how Microsoft was swimming in a red ocean.
By the the time they got rolling with Windows Phone the iPhone was already a smash hit and Android had entrenched itself as the new “Windows for smartphones”. This left Microsoft with very little to convince people to switch to their platform.