Category Archives: Advertising

Pass the Heinz

50 Years Later, Heinz Approves Don Draper’s ‘Pass the Heinz’ Ads and Is Actually Running Them: In a meta union of advertising’s real and fictional worlds, Heinz just greenlighted the ads—and will run them almost exactly as Draper intended, beginning today, in print and out-of-home executions in New York City. So great. Mad Men is […]

The Blackbird

This is awesome. The Blackbird is, “the first fully adjustable car rig that creates photoreal CG cars.” From what I can decipher from the video, not only does the Blackbird adjust it’s size to match the car it’s mimicking, but it also captures the environment around it with the 360-degree cameras mounted on top, so […]

PC Does Bad Ads

Speaking of Lenovo, Ars Technica on the new ‘PC Does What?’ ad campaign to take on Apple: You’ve got to feel for the PC. While there’s no denying its practicality or gaming chops, ever since IBM dropped the first beige box of PC joy on the world over three decades ago, the PC has never […]

Fake Traffic

Fake traffic has become a commodity. There’s malware for generating it and brokers who sell it. Some companies pay for it intentionally, some accidentally, and some prefer not to ask where their traffic comes from. It’s given rise to an industry of countermeasures, which inspire counter-countermeasures. “It’s like a game of whack-a-mole,” says Fernando Arriola, […]

“The first thing to remember is that a $1,000 CPM is just every viewer paying an average of $1 per piece of content. That’s not crazy; it’s iTunes.”

Hank Green has some interesting ideas on rethinking the cost-per-impression ad model: Imagine that you would like to consume a piece of content, but in between you and that content is a paywall. They’re asking $15 for one person to view the content one time. While a YouTube video might net you $2 per thousand […]

Mad men, meet the algorithm

Art has squarely met science in the modern practice of digital marketing, ushering in new forms of collaboration among marketers, agencies and technologists. Successful campaign execution now requires as much deftness with data and analytics as it does with creative and media planning disciplines. This approach isn’t entirely new, however. For decades, marketers have used […]

“It’s obvious now that what we did was a fiasco, so let me remind you that what we wanted to do was something brave and noble.”

I have come to believe that advertising is the original sin of the web. The fallen state of our Internet is a direct, if unintentional, consequence of choosing advertising as the default model to support online content and services. Through successive rounds of innovation and investor storytime, we’ve trained Internet users to expect that everything […]

Tacky & Tackier

Before Samsung took over as the most prominent advertiser at Heathrow’s Terminal 5, it was Nokia that used to occupy the big billboards inside the home of British Airways. Unwilling to hand over the advertising crown with grace, the company now operating under the Microsoft Devices banner has decided to troll Samsung’s ads by sending […]

Oh, Hell No

Google’s ad ambitious may reach further than you think. In a newly revealed letter to the SEC, the company said it could someday be serving ads on “refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities,” as part of a larger point about breaking out mobile ad revenue. —Russell Brandom, The […]

Becoming More Jaded Every Day

I caught this commercial during Meet the Press the other day. It’s hilarious. I feel like the tagline should have gone something like, “Being investigated for securities fraud? BDO.” Or, “Whistleblower exposed your Ponzi scheme? BDO.” How about this one? “Contributed to the collapse of the global economy while awarding yourself and other executives billions […]