Category Archives: Branding

LeBron will never be as iconic as Jordon.

Scottie Pippen: LeBron James’ Stats Have ‘Probably’ Passed Michael Jordan’s: “The numbers don’t lie. He’s right there,” he said. “He probably will never catch him in terms of MVP, but in terms of statistics, LeBron is right there. And when you look across the board—not just scoring—check his assists, check his rebounds … he’s probably […]

Leafs by Snoop

Pentagram’s Emily Oberman brands Snoop Dogg’s new line of weed products: Pentagram partner Emily Oberman has crafted the identity for Snoop Dogg’s new line of cannabis-based products called Leafs by Snoop. Adopting a “laid-back California cool” aesthetic for the rapper and ganja lover’s range, a leaf motif features throughout. A mix of pastel gold colours […]

Just Do It

Dan Weiden (of Weiden & Kennedy) on the genesis of Nike’s slogan: “I was recalling a man in Portland,” Wieden told Dezeen, remembering how in 1988 he was struggling to come up with a line that would tie together a number of different TV commercials the fledgling agency had created for the sportswear brand. “He […]

Symbols vs. Emotions

Seth Godin on the difference between your logo and your brand: Spend 10,000 times as much time and money on your brand as you spend on your logo. Your logo is a referent, a symbol, a reminder of your brand. But your brand is a story, a set of emotions and expectations and a stand-in […]


Now, there is the matter of the mob mentality who, yesterday, got all riled up about two things: 1) The new icon looks like the logo of Automation Anywhere and have claimed it was ripped off, and 2) the new icon looks like every sexual reproductive organ in the male and female anatomy. To the […]


Airbnb has new branding by DesignStudio. It’s fun, fresh and really dig it. Former design director, Khoi Vihn disagrees: I can’t pretend to know what went into designing the Bélo, but the end result is surprisingly tone deaf. This seems like a case of a still young startup that wants to assign meaning to […]

Harry’s Brand and Their Story

First Round Capital has a great profile on the brand development of Harry’s (the guys behind Warby Parker). I particularly like where they zagged to after Movember’s zig: Last year, Harry’s launched National Shave Day on December 1 to much fanfare — riding on the coattails of another cultural facial hair phenomena: Movember. In doing […]


The new Android logo looks like something I’ve seen before, I just can’t put my finger on it.

A Forgettable Brand

Armin Vit on Reebok’s new logo: It’s probably not fair to keep comparing Reebok to Nike or Adidas but since no one ever said design blogging had to be fair I shall continue: I don’t think the previous Reebok logo ever achieved the same ubiquity or memorability as the Nike Swoosh or Adidas’ stripes. Before […]

Valuing Brands

Microsoft is giving up the fight for the use of the name ‘SkyDrive’: The name change comes more than six months after Microsoft was forced to rename SkyDrive following a trademark case with British Sky Broadcasting Group (BSkyB). Microsoft is positioning the new OneDrive naming as the one place for documents, photos, and other content. […]

Entertainment on Blackberries?

BGR on RIM’s new Blackberry World: Not only will Research in Motion’s (RIMM) BlackBerry World include more than 70,000 BlackBerry 10 apps, the storefront will also offer “one of the most robust music and video catalogs in mobile today.” “Blackberry World”? It doesn’t say entertainment to me. Product branding and how the public perceives it […]

Shiny Logos

Until recently, there was a tendency to add as much glossy sheen to logos and graphics as possible, particularly in the technology sector. Perhaps designers and clients hoped that these tech-y stylings would help bring viewers into the world of the screen, as if through a modern-day equivalent of trompe l’oeil. Examples of this gimmickry […]