Eli Schiff is a design critic that popped up on my radar around a year ago. His latest target (back on May 18th) is Instagram’s new logo and he dismantles it in a three-part series. This is from Part 1: The team considered 300 icons in all–that’s one hundred more than Uber did in their […]
Michael Bierut reacts to the reactions to the new logo for The Met by providing an analogy to how it took time to appreciate the genius of Miles Davis’ Bitches Brew: But I can pinpoint the moment my mind was changed about what music was and what music could be. It was when I heard […]
Budweiser is one of the worst-tasting beers ever made, and unless it’s 100 degrees and there’s nothing else to drink at a barbeque, I won’t go near it. I have a few friends who can afford any beer they want but they’ll get a Bud if we go out to a bar and I just […]
Eli Schiff on Uber’s new identiy: The iconic U icon is not something trivial to be discarded on a whim. When used as a sticker on the outside of an Uber vehicle, it needs to be totally visible in all lighting conditions. Unlike a marked taxi cab where there is a sense of safety, getting […]
Over at Brand New, Mark Kingsley reviews the new identity for The Metropolitan Museum of Art (aka The Met): This seems strange. I call it The Met. My friends call it The Met. But this is most likely specific to residents of New York City. As Parisians call it “le Beaubourg” while the rest of […]
Armin Vit posted some heart felt words for ExxonMobil regarding their constantly suing anyone using interlocking x’s in their logo.
Armin Vit on Google’s new logo: So… THE logo. If the plan is to signal revolution instead of evolution, where do you go from a serif logo? A sans serif, of course. This is not revolutionary on its own and even less so in these last two years when every other major company is switching […]
It’s certainly not a prerequisite to become an iconic musical group, but sometimes it doesn’t hurt if you’re a graphic designer, like Chuck D. He has a degree in graphic design at Adelphi University and designed the logo for Public Enemy. via Brand New
Meet Microsoft’s new web browser, Edge: The successor to this old piece of shit: via The Verge
Armin Vit on Hillary Clinton’s new campaign identity: When considering the range of work for the Obama campaign — from Andy Keene’s logo (done as part of Sol Sender’s team), to Scott Thomas’ applications, to Shepard Fairey’s plagiarized poster — we see room for creativity within a managed system. But so far, for Hillary, all […]
I’ve been pointing this out to people ever since I learned about it in my college graphic design class 20 years ago. I’m amazing how many people still have never seen the arrow. A common response after pointing out the arrow is, “Wow! So that arrow is deliberate?” Yeah, you see, graphic design is about […]
How well can people recall the Apple logo from memory? Not well: Taken from Taylor & Francis via Quipsologies
As I get older I catch myself having more and more jaded and cynical reactions to things around me. It’s just what happens to certain people when they get older. This doesn’t make being jaded and cynical a good thing. Case-in-point: Co.Design’s headline and review for Cooklyn’s identity system: Is This The Most Brooklyn Branding […]
Your logo is not hardcore.