If you hand over the keys, you hand over the money, control, and responsibility.

Over the weekend The New York Times published a piece, Podcasts Surge, but Producers Fear Apple Isn’t Listening.

Marco Arment, a prominent iOS developer and podcaster, responded:

And if that ill-informed New York Times article is correct in broad strokes, which is a big “if” given how much it got wrong about Apple’s role in podcasting, big podcasters want Apple to add more behavioral data and creepy tracking to the Apple Podcasts app, then share the data with them. I wouldn’t hold my breath on that.

By the way, while I often get pitched on garbage podcast-listening-behavioral-data integrations, I’m never adding such tracking to Overcast. Never. The biggest reason I made a free, mass-market podcast app was so I could take stands like this.

Big podcasters also apparently want Apple to insert itself as a financial intermediary to allow payment for podcasts within Apple’s app. We’ve seen how that goes. Trust me, podcasters, you don’t want that.

It would not only add rules, restrictions, delays, and big commissions, but it would increase Apple’s dominant role in podcasts, push out diversity, give Apple far more control than before, and potentially destroy one of the web’s last open media ecosystems.

I agree with Arment. Be careful what you wish for.

You don’t hear these complaints from less popular, underdog podcasters, like me. I’ve been producing my (sometimes) Weekly Exhaust podcast for over a year with my co-host Bryan, and it’s hard work, but that’s how it goes. Anything worth doing takes hard work. It takes me having to figure out how to market and advertise my podcast to get exposure.

If I hand that responsibility over to Apple I also hand over money that could go in my pocket. I also hand over my relationship with my listeners. I don’t want to do that.

Podcasting Turns 10

Apple introduced podcasting to iTunes 10 years ago this month.

Prior to that, when someone wanted to cast a pod, they didn’t know how to.

My friend Byran and I have been casting pods for a little over a year on a semi-regular basis on Weekly Exhaust. Sometimes talking continuously for an hour isn’t as easy as it seems but I think we’ve gotten a lot better at it. It’s actually kind of fun.

After we finish our Skype call, I take the audio files into Garageband and edit them. For a while I was starting each episode with the sound of the exhaust from a classic car, now it can be anything: an old FM radio clip from the 60s or a piece of dialog from a movie we talk about on that episode.

In way, it brings me back high school, when I used to make mix tapes for myself or a girlfriend. I didn’t just slap songs back to back and call it a day. No, I had figured out how to hook up my VCR into my stereo so I could put snippets of movie dialog between each song (listen to the soundtrack to Pulp Fiction to get an idea of what I’m talking about).

Weekly Exhaust is also the only podcast I know that updates it’s cover art every episode (not that I’ve listened to every single podcast).

Cheers to podcasting.

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