By Michael Mulvey on March 2, 2011 10:58 AM
Google is launching -- or at least beta-testing -- a Groupon-style discount program for small businesses known as Google Offers, something that was first reported by Mashable and then confirmed by Google in an email to Search Engine Land. The program appears to be identical to those run by Groupon or one of the dozen smaller group-buying startups, in that it allows merchants to offer a discount that only gets triggered if enough people sign up for the deal. But does Google have what it takes to build up that kind of service on its own? Probably not. Which is why the company should still think about buying a Groupon clone.
Sure, that's all it takes. Whatever market you're in, if you don't have a product to use against the competition, just buy one.