By Michael Mulvey on September 24, 2012 9:03 AM
Last year filmmaker Nirvan Mullick made a film about a 9-year-old boy, Caine, who had made a cardboard arcade in his dad's auto body shop in LA. The film was called, Caine's Arcade.
The film's goal was to raise $25,000 for Caine's college fund. He ended up getting well over 4 times that amount.
The non-profit Imagination Foundation was spawned from the film:
The Imagination Foundation is launching the first ever Global Cardboard Challenge, inviting the world to play while raising funds to foster creativity and entrepreneurship in kids.
September will be the month to organize and build, then on October 6th (the one-year anniversary of the flashmob that came out to make Caine's day) friends, family, co-workers and community members can come out to play at local events, celebrating the creativity and imagination of kids around the world.
On a related note, my wife and I moved to LA in April and I'm embarrassed to say I still have not been to Caine's Arcade.