Tag Archives: Eli Schiff

Uber’s New Identity

Eli Schiff on Uber’s new identiy: The iconic U icon is not something trivial to be discarded on a whim. When used as a sticker on the outside of an Uber vehicle, it needs to be totally visible in all lighting conditions. Unlike a marked taxi cab where there is a sense of safety, getting […]

Eli Schiff has an interesting multi-part series on the “Fall of the Designer”. Here’s a bit from Part 3, Conformist Responsive Design and the shift away from shiny, roundy, textural UI elements and towards ‘flat’ design: Similar to web design, application design is becoming homogenized. Where before, apps like Tapbots’ Tweetbot were worlds unto themselves, […]