Results tagged “futurevision”

Pictures Under *Bendy* Glass

By Michael Mulvey on November 14, 2011 9:27 AM

Last month Microsoft treated us another one of their future-vision videos they love to do, since solving mobile and tablet computing in the present is so damn hard.

Not to be out-done, Nokia has released their own future-vision short.

I'd love to hear what Bret Victor thinks about this one.

via PSFK

Pictures Under Glass

By Michael Mulvey on November 9, 2011 12:33 PM

Bret Victor, former human-interface inventor at Apple, intelligently rants about the future of interaction design. Inspired, in part, by Microsoft's wonderfully banal concept video that's been making the the rounds on the web this past few months:

As it happens, designing Future Interfaces For The Future used to be my line of work. I had the opportunity to design with real working prototypes, not green screens and After Effects, so there certainly are some interactions in the video which I'm a little skeptical of, given that I've actually tried them and the animators presumably haven't. But that's not my problem with the video.

My problem is the opposite, really -- this vision, from an interaction perspective, is not visionary. It's a timid increment from the status quo, and the status quo, from an interaction perspective, is actually rather terrible.

via @stevenbjohnson

Movies Vs. Reality

By Michael Mulvey on November 1, 2011 3:37 PM

Microsoft is a company run by engineers. Engineers love science fiction, right? (ok, I do too)

So instead of focusing on the technology issues of today they make movies about possible tomorrows.

It's fun, but it doesn't pay the bills.

No, that ugly, bloated non-future-y Office and Windows pay the bills.

* see also Daring Fireball, here, here and here.

Microsoft Has Great Vision

By Michael Mulvey on October 28, 2011 9:13 AM

So Microsoft has decided to thrill us with another future vision video. They want to show us what the future is like.

Again.

I wrote about this in 2009 when they released their future vision piece for 2019. Everything I said then applies now.

This is why it's taken so long to get their new mobile phones and tablets to the masses - they're too busy planning our future! Cut 'em some slack!

2019?

By Michael Mulvey on March 3, 2009 1:55 PM

What could this post be about? Michael blasting Microsoft again?

Yep.

They make it too damn easy for me. This bit of exhaust has to do with the new 'vision' piece for 2019 posted over at istartedsomething.

Microsoft has a vision for things in 2019 and it involves lots of touch screens and e-ink - all networked together. That's great. And the film short is beautifully produced. It reminds me of of The Island and Minority Report combined with a good helping of Target - all mixed together.

The vision piece is the easy part. A lot of other companies could have produced something similar. The hard part is applying that vision. Maybe if another company were proposing this vision I might have an easier time believing it was possible, but not Microsoft.

This is a company who originally claimed Longhorn (aka Vista ...aka Windows 7) would have 3-D rendering within the OS because, you know, 3-D immediately makes thinks better (that pesky 2-D Exposé on OS X sucks!).

Steve Jobs nails it when discussing concept cars in a Time magazine article from 2005:

"Here's what you find at a lot of companies...You know how you see a show car, and it's really cool, and then four years later you see the production car, and it sucks? And you go, What happened? They had it! They had it in the palm of their hands! They grabbed defeat from the jaws of victory! ...What happened was, the designers came up with this really great idea. Then they take it to the engineers, and the engineers go, 'Nah, we can't do that. That's impossible.' And so it gets a lot worse. Then they take it to the manufacturing people, and they go, 'We can't build that!' And it gets a lot worse."
When Jobs took up his present position at Apple in 1997, that's the situation he found. He and Jonathan Ive, head of design, came up with the original iMac, a candy-colored computer merged with a cathode-ray tube that, at the time, looked like nothing anybody had seen outside of a Jetsons cartoon. "Sure enough," Jobs recalls, "when we took it to the engineers, they said, 'Oh.' And they came up with 38 reasons. And I said, 'No, no, we're doing this.' And they said, 'Well, why?' And I said, 'Because I'm the CEO, and I think it can be done.' And so they kind of begrudgingly did it. But then it was a big hit."
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