Tag Archives: John Gruber

Apple Watch 1.0

Ever since Slice Intelligence posted their report claiming Apple Watch sales plunged 90% since launch week, doubters in the tech news have been on a feeding frenzy. They’re giddy over the possibility of the Apple Watch being a flop. Apple isn’t immune to having products that flop, but it’s important to look at the Apple […]

Desire, Not Necessity

It needs to justify its existence no more than any other watch — mechanical or electronic — ever made. Of course you don’t need it. No one, not one person on the face of the earth, needs any $400 watch, Apple Watch or otherwise. The right question is simply “Do you want one?” It’s about […]


John Gruber on the WWDC15 announcement: I usually don’t play the “let’s read into the design of the Apple event announcement” game, but damned if the center of this doesn’t look like an Apple TV. And the slogan — “The Epicenter of Change” — would fit with an expanded HomeKit role for Apple TV. June […]

As You Know

John Gruber pulled, “We’re going to double down on secrecy on products.” as one of the key quotes from Tim Cook’s appearance at the D10 Conference. I picked a different one. When pressed about Apple TV, Cook responds: “We’re not a hobby kind of company, as you know.” Boom. Apple ain’t going to mess around […]