Results tagged “logo”

A Forgettable Brand

By Michael Mulvey on March 5, 2014 11:52 AM

Armin Vit on Reebok's new logo:

It's probably not fair to keep comparing Reebok to Nike or Adidas but since no one ever said design blogging had to be fair I shall continue: I don't think the previous Reebok logo ever achieved the same ubiquity or memorability as the Nike Swoosh or Adidas' stripes. Before writing this post, if you had asked me to draw the Reebok icon from scratch I wouldn't even have known where to start.

I'm with Armin, I couldn't draw the Reebok logo before I read his blog post. For some reason, I think of Asics when I think of Reebok.

Maybe because they're both forgettable brands.

I Haven't Seen a Logo This Clever In a Long Time

By Michael Mulvey on October 11, 2013 5:32 AM


SC & P

By Michael Mulvey on June 18, 2013 9:14 AM


via Brand New

The Opposite of Identity

By Michael Mulvey on December 11, 2012 3:13 PM


How stupid is Comcast for appending the NBC peacock to their logo?

As stupid as Volkswagen appending the Lamborghini emblem to their logo (VW owns Lamborghini, Ducati, Audi, Porsche, Bentley and others).


Or as stupid as Pepsico slapping mister Quaker Oats dude on top of their logo:


*Note: The Comcast logo is the only real logo in this post. If you didn't figure it out, I made up the Volkswagen and Pepsico versions for demonstration purposes.

Back When Logos Had Balls

By Michael Mulvey on September 19, 2012 10:36 PM


via FBU


By Michael Mulvey on September 6, 2012 11:04 AM


Beautiful work by Jean-Charles Desevre (via ShareSomeCandy)

Design Jargon Bullshit

By Michael Mulvey on July 17, 2012 9:51 AM


via DesignJargonBullshit


By Michael Mulvey on July 11, 2012 7:21 PM

How many logos have been set in the Gotham typeface? Enough to start a Tumblr with, that's how much.

A Perfect Tribute

By Michael Mulvey on October 12, 2011 9:39 AM


Created by 19-year-old Jonathan Mak Long.

Wikipedia Logo

By Michael Mulvey on September 26, 2011 2:16 PM

Continuing the in new tradition of morphing, modular logos (see MIT, AOL, OCAD U) comes the redesign of the logo for Wikipedia by Moving Brands.




via FastCoDesign


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