Results tagged “macbookair”

Fact: Microsoft Loves MacBook Airs

By Michael Mulvey on September 21, 2014 9:24 PM

Today, during the recording of this week's Weekly Exhaust we were talking about how NFL commentators were referring to the Surface tablets as "iPad-like devices" (that Microsoft paid $400 million for teams to use on the sidelines), so after the show I decided to check out Microsoft.com.

What did I find?

I found a MacBook Air as the most prominent product on the Microsoft homepage:

Sometimes I really wonder what they're thinking at Microsoft.

Actually I always wonder what they're thinking.

Surface 3 Vs Macbook Air

By Michael Mulvey on May 26, 2014 8:47 PM

I'm a little confused.

A 12-inch Surface Pro 3 with 512GB of storage and an Intel i7 core costs $1,949.00 (shit, no wonder they aren't competing against iPads). If you want a keyboard—which Microsoft insists you need to make the most of the device—the price is $2079.00:

A 13-inch MacBook Air with a dual i7 core, 4GB of RAM and 512GB of Flash Storage costs $1,649.00:

So, to be clear, Microsoft is marketing a device to replace your laptop that costs more than a better-performing Macbook Air, but it costs more and doesn't include a keyboard.

What was that about Apple products costing a premium over their Windows rivals?

Keep up the great work, Microsoft.

Ultra

By Michael Mulvey on January 16, 2012 11:55 AM

Sam Biddle for Gizmodo on ultrabooks:

What is an Ultrabook? Intel says they're supposed to be affordable (around $1,000), thin (no more than 0.8 inches), light (no more than 3.1 pounds) and tenacious in the battery. They're to have speedy SSD storage. That is Plato's Ultrabook.

Thank you, Mr. Biddle. The term has been driving me crazy since it was introduced. It was adopted by PC makers to help them compete with the MacBook Air and term 'netbook' started to lose its coolness a few years ago.

Oh, by the way, the MacBook Air just turned 4 years old.

How many times to I have to say I'm tired of writing about Apple?

My name is J.T. Wang, and I sell junk.

By Michael Mulvey on December 8, 2011 8:19 AM

John Paczkowski at AllThingsD reveals Acer CEO J.T. Wang has a plan:

"We will shift our strategy to improving profitability from pursuing market share blindly with cheap and unprofitable products," Wang told Dow Jones. "Ultrabooks will become our key growth driver next year as customers want a lighter, thinner notebook with longer battery life. Selling more ultrabooks will also help improve our profit margins as they command higher prices."

So you were (still are) shipping cheap, unprofitable products?

I'm proud of you, Wang. Acknowledging you have a problem is the first step on the road to recovery.

I still find this whole 'ultrabook' category hilarious. Once 'netbook' became a bad word, PC makers needed a new word for the (supposedly) new category, when in reality it only came into being when they realized the MacBook Air was a serious threat to their laptop businesses.

This whole process to stop shipping crap could have been started years ago, but it seems PC makers are only interested in improving the quality of their products after they've bottomed out and their back is up against a wall.

Did I mention I'm tired of writing about Apple?

Influencer/Influenced

By Michael Mulvey on August 9, 2011 1:23 PM

Influencer: MacBook Air, introduced 29 January 2008

influencer_MacBook_Air.jpg

Influenced: Acer Aspire 3951, introduced 9 August 2011

influenced_AcerAspire3951lead.jpg

How It's Made

By Michael Mulvey on August 4, 2011 8:23 AM

MacNN: PC makers gripe: Intel ultrabooks can't undercut MacBook Air

Intel's ultrabook spec is triggering frustration among Taiwan-area PC builders used to having cheaper machines than Apple, local contacts claimed Wednesday. Chassis guidelines requiring metal shells, solid-state drives, and very efficient lithium-polymer batteries to replicate the MacBook Air prevent the companies from undercutting Apple on price. Unless Intel cuts its own prices, there's no real way to beat the Air, Digitimes was told.

The Intel hardware in a $1,000 system would make up a third of the price by itself.

Some are also supposedly complaining about having to change their notebook manufacturing processes. Not being used to the unified, soldered on designs Apple has been making since 2008, they would have to retool to get away from the traditional, bulkier, piece-by-piece manufacturing they're used to. Intel has been holding workshops with companies to improve methods and the parts themselves.

Steve Jobs said Design is "not just what it looks like and feels like. Design is how it works." (fourth paragraph, last two lines)

It's not much of a stretch to say Design is also about how it's made.

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