50 Years Later, Heinz Approves Don Draper’s ‘Pass the Heinz’ Ads and Is Actually Running Them:
In a meta union of advertising’s real and fictional worlds, Heinz just greenlighted the ads—and will run them almost exactly as Draper intended, beginning today, in print and out-of-home executions in New York City.
So great. Mad Men is one of my favorite shows of all time (Breaking Bad is still in the #1 spot).
The ads really are clever too. This is why Mad Men was such a great show: it was well-written and Matthew Weiner’s attention to the details of the ’50s and ’60s was fanatical.
My brother Mark wrote an essay on current uproar over ‘No Man’s Sky’. He, like many others, bought the game, but he’s not angry like them.
He makes a distinction between buying something that is and investing in what something can become and draws a great comparison to one of his (and my) favorite scenes from Mad Men:
In my favorite scene of Mad Men, head honcho Don Draper gets into an argument with junior copywriter Peggy Olson in his office after hours. She delivered work the client loved, and while she got paid she never received acknowledgement of her role in the win. With tears in her eyes she finally breaks down and reminds Don she didn’t even get a ‘thank you,’ to which he quickly shouts, “That’s what the money’s for!” You see, Don uses money as a reward, not as encouragement. He’s not an investor in good creative, he’s a consumer of it. He pays for results, not future potential. I think the disappointment we’re seeing among many buyers of No Man’s Sky comes from the fact that what they received is not what they thought they paid for. And perhaps many of those who are content with their purchase see their money more as support for what No Man’s Sky pursued and is possibly becoming, and are enjoying their purchase for what it is and not what they thought it would be.
I see both sides on this. I understand the disappointment, but I also know what to expect by someone who has both backed and also created projects on Kickstarter.
What I would like to see change is more effort on the part of project creators to manage expectations.
Did anything bad ever come from under-promising and over-delivering?
Well I’ll be damned.
Ken Cosgrove got a story published in The Atlantic:
The south side of the tree, Fitz had once explained, gets the most direct light from the sun. The heat, day after day, would warm and soften the sap, making it more pliant, more easily yielding to our desires—as if, I thought with a chuckle, it had availed itself of Secor laxatives. Fitz held the compass in an outstretched arm, eyes narrowed toward the hovering needle. It shook like a Relax-a-cizor. He moved slowly around the narrow perimeter of the tree trunk, circling, slowly, until, with the strength of Right Guard deodorant and the confidence of Richard Nixon—
“Here,” he said.
He had found the spot for the tap. He drilled; he hammered the spile. The trunk shook with each impact. I imagined the sap—soon, the sap—slow and sweet, its trickle as voluptuous as a siren wearing both a red dress and an even redder shade of Belle Jolie lipstick.
Over at the New York Times, Logan Hill on last Sunday’s episode of Mad Men:
“That’s what the money is for” has got to be the “Mad Men” line I think of most often (especially on bad work days as a freelancer). And it’s the line I thought about at the end of the episode, as Don tried to rally the troops and everyone ignored his half-hearted speech about how this is “the beginning of something” and “not the end.” That beautifully shot scene, with the roar of the office drowning out the now-irrelevant executives — the five of them lined up, off-center, with Roger in a royal-blue double-breasted jacket, looking like an extra in basically any Wes Anderson movie — was a reminder that their employees’ fear and devotion didn’t derive from their genius. It came from the fact that they were signing their employees’ checks. That authority? That was what the money was for. They sold it.
This isn’t a beginning. This is the end.
We’ve known this for a while. The show is not going to end on a high note. The ‘good old days’ are over. I just wish the show would stop meandering into dozens of subplots. Add to that the fact that the action-packed episodes of Mad Men have been getting fewer and farther between. I’m tired of watching Don nap on his office couch.