Moore’s Law keeps going. Some experts say it will eventually be impossible to keep doubling every 18 months. Even if that happens, one thing we know is that this wouldn’t matter as much as it might have before. With the ubiquity of smartphones, powerful computing technology is now in the hands of the masses. The “computer for the rest of us” that the advertisements for the Macintosh had promised since 1984 has arrived. And that’s why Moore’s Law is no longer enough to make customers happy.

—John Maeda, Why Design Matters More than Moore