Leafs by Snoop

Pentagram’s Emily Oberman brands Snoop Dogg’s new line of weed products:

Pentagram partner Emily Oberman has crafted the identity for Snoop Dogg’s new line of cannabis-based products called Leafs by Snoop. Adopting a “laid-back California cool” aesthetic for the rapper and ganja lover’s range, a leaf motif features throughout. A mix of pastel gold colours and imagery like palm trees, fish, birds and cloudy skies completes the sunny identity.

You know you’re mainstream when Pentagram does your product branding for you.

I love the deliberately incorrect spelling of the product.

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

2006