Apple continues to eat the watch industry’s lunch.

Apple sold more watches than Rolex, Swatch, and the rest of the Swiss watch industry combined:

Apple is one of the biggest watchmakers in the world.

How big? Based on newly available statistics, it now seems certain that Apple outsold the entire Swiss watch industry combined last quarter.

Yep. The company best known for making iPhones outsold Rolex, Omega, and even Swatch last quarter — combined.

That’s according to Apple Watch sales estimates from industry researcher Canalys and IDC, and publicly released shipment statistics from the Federation of the Swiss Watch Industry. Canalys estimates that Apple sold 8 million Apple Watches in the last quarter of 2017.

Another industry who’s lunch Apple is eating.

Keep the success of Apple Watch in mind when you read stories about apps ditching it.

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