Results tagged “sdk”

RIM, Buy Yourself A Clue

By Michael Mulvey on June 30, 2011 1:52 PM

A "high level RIM employee" shot off an open letter the co-CEO's of RIM pleading for them to get their heads out of their asses (in so many words). Although the points this person makes I've read elsewhere and thought myself, it's still sound advice:

Rather than constantly mocking iPhone and Android, we should encourage key decision makers across the board to use these products as their primary device for a week or so at a time -- yes, on Exchange! This way we can understand why our users are switching and get inspiration as to how we can build our next-gen products even better! It's incomprehensible that our top software engineers and executives aren't using or deeply familiar with our competitor's products.

I also enjoyed the comparison of RIM's SDK to a "rundown 1990′s Ford Explorer". Odd choice of vehicle, but it works. I would have picked something uglier, like a 90's Buick Skylark. My coworker Victor suggested a 90's Chevrolet Cavalier.


By Michael Mulvey on January 4, 2007 10:39 AM

Switch from an art director with technical experience to a technical director has been a bit jolting, but in a fun, nerdy, roller coaster, kind-of-way. Here's some information I've found useful, some of these I knew, some I didn't:

OEM - original equipment manufacturer

CDN - Content Delivery Network

SDK - software development kit

API - application programming interface

white label product - is a product or service produced by one company (the producer) that is then rebranded by other companies (the marketers) to make it appear as if it was created by them (from Wikipedia).


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