Swiss Watch Makers Won’t Be Worried Until They’re Worried

Apple Watch Sales Estimated at 5.1 Million in Holiday Quarter, Swiss Watch Sales in Trouble:

The latest data from Strategy Analytics reveals that the Apple Watch remained the most popular smartwatch through the fourth quarter of 2015, capturing 63 percent global market share based on an estimated 5.1 million sales in the three-month period.

Samsung trailed in second place with 16 percent market share and an estimated 1.3 million sales. Apple and Samsung together accounted for 8 in 10 of all smartwatches shipped worldwide during last year’s holiday shopping season, based on the data.

Hey Swiss watch maker guys, keep not being worried about the Apple Watch.

Maybe just cover your eyes and plug your ears. Pretend it’s all a bad dream.

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