Pop-Science

Scathing review of Jonah Lehrer’s Imagine by Isaac Chotiner:

IMAGINE is really a pop-science book, which these days usually means that it is an exercise in laboratory-approved self-help. Like Malcolm Gladwell and David Brooks, Lehrer writes self-help for people who would be embarrassed to be seen reading it. For this reason, their chestnuts must be roasted in “studies” and given a scientific gloss. The surrender to brain science is particularly zeitgeisty. Their sponging off science is what gives these writers the authority that their readers impute to them, and makes their simplicities seem very weighty. Of course, Gladwell and Brooks and Lehrer rarely challenge the findings that they report, not least because they lack the expertise to make such a challenge.

I’m still reading Imagine, and it’s somewhat interesting, but isn’t grabbing me nearly as much as Steven Johnson’s Where Good Ideas Come From: The Natural History of Innovation.

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