Horace Dediu shares my frustration in how most people have no idea what innovation means:
But there is another form of ignorance which seems to be universal: the inability to understand the concept and role of innovation. The way this is exhibited is in the misuse of the term and the inability to discern the difference between novelty, creation, invention and innovation. The result is a failure to understand the causes of success and failure in business and hence the conditions that lead to economic growth.
My contribution to solving this problem is to coin a word: I define innoveracy as the inability to understand creativity and the role it plays in society. Hopefully identifying individual innoveracy will draw attention to the problem enough to help solve it.
I addressed this issue back in 2009.
True examples of innovation are incredible but the amount and frequency this word is abused and misused has made me grow to hate it.