Microsoft Stores: Throw in the Towel
Microsoft’s stores have a warm decor, plenty of helpful staffers and an array of PCs, phones and devices. They could use a few more customers, though.
It’s hard to know exactly how the stores are doing since Microsoft won’t comment on either sales or traffic figures. It is fair to say, though, that it is not uncommon to visit stores in which workers outnumber customers.
In San Francisco, even the tiny Amazon kiosk a floor below often has more customers than the far larger Microsoft store.
This is a remnant of the Steve Ballmer Era Microsoft.
They can probably afford to keep them running, but I’d throw in the towel.