Yesterday was Apple’s Keynote where they unveiled the ‘all screen’ iPhone X.

They also posted an instructional video on how to design for the iPhone X, and it’s unibrow.

I would love to know what level of rage Jony Ive is feeling about this:

I understand the unibrow is there because it houses all the of the fancy facial recognition sensors and phone speaker. I also understand having an edge-to-edge screen has become table stakes, but that indent is like a huge itch I can’t scratch.

I’m sure there are dozens of physical prototypes Apple designers created where there isn’t a unibrow and I’m curious how and why this version of the iPhone X beat out the others.