Activists, celebrities and journalists joined a boycott of Twitter on Friday to protest the social media platform’s locking of the account of the actress Rose McGowan, a fierce critic of the film producer Harvey Weinstein over his alleged sexual harassment and assaults of women.
The boycott began at midnight Thursday in New York and was to last all day. Many of those taking part signified their participation with the hashtag #WomenBoycottTwitter.
The idea for the protest came from Kelly Ellis, a software engineer, who wrote: “#WomenBoycottTwitter Friday, October 13th. In solidarity w @rosemcgowan and all the victims of hate and harassment Twitter fails to support.”
This is such bullshit.
The idea isn't bullshit. The idea is great — boycott Twitter for locking Rose McGowan's account for saying she was the victim of sexual harassment while at the same time allowing Jerkoff Trump to continue to spew hate and hostility on his account. Many have argued Trump has violated Twitter's terms of service.
What's bullshit about this boycott is how half-assed it is. Boycott Twitter for a day? Really? One whole day? There's way too many things happening second by second, all over the world, to get a meaningful amount of people to focus on one thing for more than a few hours.
An effective boycott should last longer than 24 measly hours. You also need to offer people an alternative platform of communication if you're asking them to give up what they currently use. When you do that and Twitter notices their daily active user count plummeting, there's a good chance they'll start enforcing their terms of service.
That's how you effect change.
If you're saying to yourself that what I'm suggesting is extremely hard, you're right. Effecting change is very hard. It's not something you can do by typing a hashtag before a word on your fucking pocket computer.