Playdate crank

Imagine trying to pitch a handheld gaming device with a crank to one of the big gaming companies. Oh, and the screen is black and white. It would get shot down immediately.

But the reality is – based on the reactions I see on Twitter – Panic will have no problem selling this. It does, of course, have to live up to the marketing.

I’ve been a Panic customer for over 10 years. Creating a handheld gaming device is quite a pivot. I love it.