We operate on the appearance of reality, not reality.
After everyone tired of reading on their Kindles, there was a delightful, if unexpected, realization. Book lovers remembered that books aren’t just for reading, they can also be beautiful objects in and of themselves.
Thatcher Wine, a long-time bibliophile and collector, tapped into this concept in 2001, sourcing rare, out-of-print books to build beautiful libraries based on interest, author, and even color for his clients. Since then, Wine has curated the bookshelves of Gwyneth Paltrow and New York’s NoMad hotel; fans include Laura Dern and Shonda Rhimes.
I’m such an idiot. For over 25 years, I’ve been reading books myself and putting them on my shelves. I could have hired a personal book curator. Such wasted time.
I can’t say I’m surprised Paltrow does this shit. Remember, her company Goop is the one that touted the ‘benefits’ of putting a jade egg in your vagina.