Marco Arment worries that Apple isn't skating to where the puck is going to be:
Today, Amazon, Facebook, and Google are placing large bets on advanced AI, ubiquitous assistants, and voice interfaces, hoping that these will become the next thing that our devices are for.
If they’re right — and that’s a big “if” — I’m worried for Apple.
Today, Apple’s being led properly day-to-day and doing very well overall. But if the landscape shifts to prioritize those big-data AI services, Apple will find itself in a similar position as BlackBerry did almost a decade ago: what they’re able to do, despite being very good at it, won’t be enough anymore, and they won’t be able to catch up.
It's interesting that Google riffed off of Amazon's Echo with their Google Home, rather than what they've usually done in the past: riff off of something Apple has made.