Deepfake porn is now mainstream. And major sites are cashing in:

Deepfake videos hosted on three of the biggest porn websites, XVideos, Xnxx, and xHamster, have been viewed millions of times. The videos are surrounded by adverts, helping to make money for the sites. XVideos and Xnxx, which are both owned by the same Czech holding company, are the number one and three biggest porn websites in world and rank in the top ten biggest sites across the entire web. They each have, or exceed, as many visitors as Wikipedia, Amazon and Reddit.

One 30-second video, which appears on all three of the above sites and uses actress Emma Watson’s face, has been viewed more than 23 million times – being watched 13m times on Xnxx. Other deepfake videos, which have hundreds of thousands or millions of views, include celebrities such as Natalie Portman, Billie Eilish, Taylor Swift and Indian actress Anushka Shetty. Many of the celebrities have continuously been the targets of deepfakes since they first emerged in 2018.

Welcome to the future.

Things are going to continue to get a lot more messy thanks to technology.