Ello Asty

Looks like there’s a Beastie Boys easter egg in Star Wars: The Force Awakens:

The Beastie Boys as we knew them ceased to exist in 2012 after Adam Yauch’s death from cancer, but their memory’s being kept alive in an unexpected, intergalactic fashion. Jedi Insider obtained a new Hasbro Black Series figurine of an alien X-wing pilot featured in the upcoming Star Wars: The Force Awakens, one named Ello Asty; his helmet has the phrase “born to ill” written on it in Aurebesh, the Star Wars series’ written language. If you’re a hip-hop fan, a few bells might be ringing in your brain: the Beasties’ 1986 debut was called Licensed to Ill, and they released Hello Nasty 12 years later.

How do you say ‘J.J. Fanboy’ in Bocce?

Sagmeister Strikes Back

“The history of the album cover is so much richer and so superior to the history of the film poster,” Sagmeister told Dezeen. “The average film poster basically takes its strengths from being attached to some cultural phenomenon.”

“People like the Star Wars poster because they like the film,” he continued. “But the poster itself is ultimately a piece of shit. It’s a realistic illustration with some typeface on it related to what’s happening in the film.”

—Stefan Sagmeister talking to Dezeen

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