Feedback Goes in the Back

BusinessWeek has made a long overdue redesign to their print magazine and site. What stands out to me? Aside from the obvious typography refresh they’ve done to the logo and headers – its just better designed now. There’s more organization.
One of my favorite changes wasn’t something I was expecting to react to. They’ve moved the reader-submitted letters to the very back of the publication. I love this!
I read BusinessWeek for the articles, not for other peoples’ feedback. What other readers think is important, but they’re not the priority of the magazine. So put them in the back.
The brilliant stuff is always the most obvious, right?
Oh and something else worth noting is these little words design and innovation that keep popping up all over the place these days. Take heed.