From ReadWriteWeb:

Yesterday, Palm released an update of the Pre software, webOS. While most of the reporting surrounding the new OS involved the important update which brings paid applications to the Pre’s App Catalog, another under-reported feature is actually just as (if not more) important. The Pre now lets you download over-the-air from Amazon’s MP3 Store.

Let’s hope Jon Rubenstein stops acting like a douchebag with the Pre-masquerading-as-an-iPod trickery with iTunes.
A clever man once said, if you don’t like the rules of the game, change the game.
While I understand the convenience of being able to sync your Palm Pre with iTunes, the reason the Pre is a great product is for all the ways it’s different than the iPhone.