Apple has won one of its USPTO patent claims for the iPhone, specifically covering the device’s iconic steel bezel. While appearing superficial, Apple claims that the bezel is actually essential to impact resistance, and innovative in part because it merges utility with aesthetics. The part is flush with an iPhone’s housing, inserted into a brace and held with a spring. It is also manufactured with cold worked steel, said to better accommodate design limits while reducing the need for machining.
I know people who would laugh at this and call it ridiculous and trivial.
But it’s not ridiculous. As Charles Eames said, “The details are not the details. They make the design.”