Patek Philippe Chairman Thierry Stern on the Apple Watch:
“When you are buy a Patek Philippe, you buy a timeless piece of art. It would be as if you told people to no longer buy paintings but TV screens projecting the image of a painting.”
Stern also said he believed many consumers would prefer wearing a traditional watch with a suit or a black tie, rather than a smartwatch. He clearly doesn’t get it.
We don’t know yet if the Apple Watch will be a success, but don’t come crying when Apple starts drinking your milkshake, Thierry.