iPhone owners aren’t New Year’s resolution gym members
I caught this story today: Customers Angered as iPhones Overload AT&T
From the article:
More than 20 million other smartphone users are on the AT&T network, but other phones do not drain the network the way the nine million iPhones users do. Indeed, that is why the howls of protest are more numerous in the dense urban areas with higher concentrations of iPhone owners.
Here’s how I see it in a nutshell – AT&T was happy to sign up as many iPhone customers as they could. Their mentality was probably very similar to gyms who sign up as many people as they can in January when everyone makes their New Year’s Resolution to lose weight. Gyms are packed the first few months after January but then there’s a drop-off in attendance, because people tend to slack off, so even though the gym might ‘overbook’ their spaces, it’s only being used by a fraction of the members. The gym wins – few customers to take care of and lots of profits.
This didn’t happen with iPhone customers. Unlike average customers with average cellphones that have small screens and poorly designed user interfaces who just use their phones for calls and occasionally check email – iPhone owners users integrate their iPhones into their lives. They surf the web, check their GMail, Yahoo and thanks to Exchange integration, their work email. Not to mention downloading applications, music and videos.
Oops AT&T, you done messed up.
You sold a bunch of Ferarris and didn’t think people would drive em.
Well, too bad, you gotta fix it.