Sony – competing with and helping Apple

A thought regarding to the news that Sony plans new mobile initiative to take on Apple.
First off, for the millionth time – don’t tell us what you’re going to do, if you’re going to try to beat Apple, just do it. Pre-announcements have a bad track record of not coming true.
But my main point is this, Sony cannot even entertain the idea that it’s possible to give Apple serious competition within the mobile sector when they’re creating all sorts of peripherals and docks specifically designed for iPhones and iPod Touches.
This is like you and your neighbor trying to sell your houses at the same time, and you go over to their house every day to paint, mow their lawn and work on their landscaping.
Sony can’t continue to feed Apple’s product ecosystem if they want a chance at making a bigger dent in the PMP and mobile markets. I know, there’s a ton of cash in the peripherals market for Apple products but that’s something that Sony will have to sacrifice if they want to get back to the Walkman days.