Google: Taking off with ITA

Today, almost half of all airline tickets are sold online. But for many people, finding the right flight at the best price is a frustrating experience; pricing and availability change constantly, and even a simple two city itinerary involves literally thousands of different options. We’d like to make that search much easier, which is why I’m pleased to announce that today we have signed an agreement to acquire ITA, a Boston-based software company specializing in organizing airline data, including flight times, availability and prices.

It’s getting scary how hungry Google is for information. It seems there’s never an industry they it doesn’t make sense to be in for Google. Search, news, email, maps, office applications, blogs, video, web browsers and most recently, their own competitor to Facebook. Check out their product page.
When you get as big as Google is getting, staying true to the don’t be evil mantra is impossible.