sit or start

For the last few months my team and I at Roundarch have been working with Bloomberg Sports on Decision Maker for iPad.We’re happy to announce it’s now live and available for purchase from Apple’s App Store.
Decision Maker is an application that lets you analyze any two NFL players using custom algorithms that determine who the optimal choice is.The player with the higher B-Score is the better bet that week. B-Score, the ‘Bloomberg’ Score, is based on factors that include his Performance, Opponent Matchup, Team Support and Game Conditions for that week.
We tackled the project holistically, from concept and Human Experience flow down to the user interface design, iconography and branding. One of the goals throughout the project was balancing simplicity and complexity. It had to be simple enough for novice fantasy players but also provide the complexity and details advanced fantasy players look for.
We encounter this simplicity as soon as the application loads – select a player from column 1 and one from column 2 (or use the auto-complete fields in the middle) and click ‘Run The Numbers’. Alternatively, you can refine your search from All NFL to just a position or team through the settings button at the top of each table.
Once we Run The Numbers, we’re taken to a head-to-head view of the results of our player comparison. Once again, we’re start out in the top half of the interface with the most essential information – do I sit this player or do I start this player?
As we move down to the lower half of the screen, we can view the details that make up the scores. Even for those who might not initially want to see or understand the data presented below, the interface is designed to encourage users to drill down and explore the various factors. Everything is tap-friendly and provides more context and information – from the risk/reward chart overlay to info tool tips, to radar chart tips.
A big thank you to everyone from Roundarch and Bloomberg Sports who made this application a reality.
iTunes App Store: Decision Maker – Football 2010 for iPad